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Circuit City Announces Relaunch 9 Years After Closing Stores

(CBS SF) – While many brick-and-mortar retail shops continue to close their doors due to declining sales, one former electronics giant that went out of business almost a decade ago is staging a comeback.

On Thursday, Circuit City announced at the Consumer Electronics Show (CES) in Las Vegas that it will be launching a chain of “innovative retail stores” across the country.

Company CEO Ronnie Shmoel announced that the company will begin its comeback with a “experiential” website, then a series of kiosks before moving up to stores within stores and eventually showrooms.

According to Twice.com, which first reported the Circuit City reboot, some of the site’s features will be “videos, virtual vignettes, search-by-photo, augmented reality and real-time tech support via video chat.”

Additionally, the site will be supported by IBM Watson’s AI commerce platform, which is programmed to learn customers’ interests and help them shop by “placing experience over product,” according to Shmoel.


Shmoel, per Twice.com, acquired the Circuit City brand from Systemax in 2015.

Reprinted with permission from CBS SF Bay Area. TM and ©2018 Entercom and its relevant subsidiaries. CBS and EYE Logo TM and Copyright 2018 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten.

 

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