Are your social media posts on Twitter and Instagram sweet as pie? Or are they more spicy like cinnamon?
Gelato company Talenti has just launched a new campaign called “Flavorize Me” that aims to analyze just that, all to whip up a custom-made ice cream flavor completely catered to your online tone.
To get your own flavor, Talenti asks to link your Instagram and/or Twitter so that they can pull words like “fun”, “baby”, “excited”, “pride”, “hate” and other telling words from your posts and sort them into categories like “spicy”, “salty”, “sour”, “bitter”, and of course, “sweet” to create a one-of-a-kind flavor just for you.
Who knows if it’s accurate — it’s more fun than anything else — but it looks like they’re at least trying to look like there’s some real science happening here because the flavors they mash together are seemingly random. For example, I linked my Twitter and Instagram accounts and scored 60% sweet, 23% spicy, and 16% bitter and got “Shortcake Peppercorn Huckleberry” — which sounds oddly delicious.
And while this is all just for fun, you might actually get to enjoy your own custom flavor because Talenti will choose a few user-generated mixes and actually create them. They’ll then send the flavors directly to the fans that inspired them.
The quiz will remain online until August 22, and those who are honored with the selection of their custom ice cream flavor will be notified September 15.
Alyssa Pereira is a music writer, web producer, and pop culture blogger for CBS stations in the San Francisco Bay Area.
Find her on Twitter at Alyssa Pereira