Doing something good for humanity does not get much easier than this. TOMS Shoes, that company that famously gives away one pair of shoes to a child in need for every pair bought, is stepping up their philanthropic efforts for the next week or so in honor of the company’s birthday.
From May 5 to May 21, the company is asking Instagram users to post photos of their bare feet using the hashtag #withoutshoes. For every photo posted, TOMS will donate one pair to a child in need, up to 1 million pairs.
That’s a whole lot of shoes.
As of now, thousands are already participating, which means it won’t be long before the company hits its goal.
Want to take one of your own? Get creative with it, like this adorable new mom:
Or this yoga poser:
Get your pets in on the action too:
For more info head to their site.