Restaurante Chain Taco Bell, Magickal Wizard of #FourthMeal Drunk Munchies, may soon introduce a new program that will allow you to summon all the Crunchwrap® Supremes and Gorditas you’re fast foodie heart can handle.
But that venture is not without complications. The company’s CEO Brian Niccol recently spoke with Nation’s Restaurant News, and said that while they’re looking to launch a delivery option because it’s the most frequent customer request, it’s not necessarily an easy task to undertake.
Turns out, it’s pretty tough to implement a major change in your franchises when there are over 5,800 of them.
“We have to make sure we can give [customers] an experience that’s consistent with Taco Bell, and that’s what we’re working through,” he said. “We have to figure it out, and I can tell you right now we don’t have it figured out.”
That being said, they’re looking to give it a shot in a few test markets. Now we just need to know: will the Bay Area be one of them?