Between whispers of uncertainty and delayed opening date projections, we were beginning to think the worst for the fate of the Swedish American Music Hall, a venue over a century old that had closed for renovation to better suit the needs of an apartment building going up next door (it’s a familiar tune, isn’t it?).
Noise Pop staffers remained mum, and the Ne Timeas Group, who are reportedly bringing an Basque-style restaurant called Aatxe to floor level of the three-part building, have likewise kept their plans pretty secret. (The underground speakeasy space that was formerly Cafe du Nord as we knew it will now be another cocktail bar, joining neighborhood joints like Churchill and Blackbird in the mixology directory.)
Still, there was a partnership underway, most clearly evidenced by the two groups’ collaboration for the 20th Street Block Party this year.
Nevertheless, both groups would not confirm what seemed obviously forthcoming: Noise Pop would have a heavy hand in whatever was being planned at the Swedish Hall.
Today, Noise Pop announced that their 2015 festival, taking place February 20-March 1, would be headquartered in the Swedish American Hall, and that the 300 capacity venue will thereafter be booked exclusively by the company year-round.
Ne Timeas Restaurant Group (which includes flour + water, Central Kitchen and Salumeria) will provide eats, and a cocktail list will be curated by Bon Vivants, the minds behind Trick Dog.
“The relationship is always ongoing—we very much look forward to working with the Ne Timeas Restaurant Group and The Bon Vivants to create amazing experiences at the Swedish American Hall,” Noise Pop says of the partnerships. “The building provides the potential opportunity to create difference experiences involving music.”
The space, which has housed Laura Marling, The Mountain Goats, Bob Mould and more, will add an elevator (a concern that former manager Guy Carson felt was a necessary addition) and updated soundproofing and floor plan.
“Noise Pop will be bringing a wide variety of shows to Swedish American Hall, from local favorites to national headliners,” Noise Pop adds. “On occasion there may be larger performances, but we’re most excited to bring consistent and creative programming to the room.”
To re-live the older days of the Swede Hall, check out the video above.
Stay tuned for their new opening this February 20 when Noise Pop Festival begins.