By Alyssa Pereira

Human marketing pawn Alex “From Target” Lee is just as baffled as you are about his recent internet fame.

Lee was invited to “The Ellen Show” this week, where he explained to the talk show host his confusion at the week’s sudden events.

“My manager came up to me and she showed me the actual picture,” he told Ellen. “I thought it was fake.”

He eventually found out (thanks to random shoppers at Target) that his Twitter profile had amassed thousands more followers since the tweet went viral.

Since then, he’s had marriage proposals and interview requests thrown at him, all leading up to the claim from a marketing company called Breakr that they engineered the whole thing.

Alex, however, insists that he had no idea about any of this.

So, here’s your recap:

Alex works at Target. Breakr saw his photo and thought he would make the teen girls swoon. Breakr engineered a swift Twitter campaign to make Alex #famous. Alex became #famous. Alex was unaware of why he became #famous. #AlexFromTarget is now a walking hashtag. #AlexFromTarget went on the Ellen Show and confirmed he doesn’t even know about Breakr. What even IS Breakr? Target is sitting back and enjoying the whole thing. Alex’s girlfriend is not. Alex is happy, presumably. Target should maybe give Alex a raise.

Head here to see the video (h/t Slate).


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