Bruce Burtch is called the Father of Cause Marketing. So what exactly is cause marketing? And what are the benefits of multiple-sector partnerships?
Entrepreneurs are starting businesses all over the place and many are interested in making money but more importantly they believe in doing good in their community.
That’s what Bruce Burtch’s work is all about…doing well by doing good. His new book is Win Win for the Greater Good: The step-by-step guidebook on creating partnerships that will ignite your for-profit or nonprofit organization’s revenue, reputation and social impact while creating a greater good for society.