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By now you’ve probably seen the amazing, and kinda freaky, footage of a Tupac Shakur hologram performing with Dr. Dre and Snoop Dogg at this past weekend’s Coachella festival in Indio, CA. How did they do it?

Nick Smith, president of AV Concepts the company who brought Tupac back from the dead (sorta) told MTV that his company worked closely with the project’s mastermind, Dr. Dre. Everything about the hologram, from its movements to its clothing, was “recreated under the direction of Dre and his team,” according to MTV. The Tupac hologram “was [Dr. Dre’s] idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life,” Smith said.

According to the, AV Concepts, the largest North American licensee for Musion®, utilized the Eyeliner™ display technology along with a custom rigging and mechanical solution to deliver the perceived 3-dimensional life-sized holographic illusion. AV Concepts partnered closely with Digital Domain Productions to shoot videos and deliver the life-like imagery that were critical to the success of the performance.

AV Concepts’ success in Coachella comes on the heels of highly acclaimed projection mapping projects for Chris Brown at the Grammy’s and the American Music Awards. These events utilized AV Concepts’ proprietary Liquid Scenic server to deliver uncompressed HD video which can be projected as holograms in an entertainment setting or as 3D imagery on building exteriors, interior walls, stage sets and other structures.

So which dead celeb will we be seeing next? Michael Jackson, Elvis? Share in the comments.


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